Basics of Trademark Registration

16 Mar

A trademark is something that helps to identify the brand of a business so that the clients of the firm can easily recognize the company.   Your mark needs to be unique to and not anything similar to what your competitors have their brand.   You should be creative around what you use as your trademark, and it could be words, phrase, symbol or a combination of ideas.

Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it.   The advantage of registering your mark is to enable you to use the mark alone and avoid any conflict of interest from other firms that may use thee mark illegally as you can sue them since you have already registered the trademark.

When preparing to register your company's trademark; it is a good idea for you to employ a trademark lawyer to help with the process.   When you employ a trademark lawyer; you are assured of success in your application as they know what to do to make a trademark registration successful since they deal with such matters.   The internet can help you to find a trademark lawyer to hire.   For individuals that can't afford to pay for the lawyer fees, you should consider lawyers that offer their services for free or just check the guides available online.

It is advisable to have an idea of what you would like your trademark from to look like before going for the registration.   Your mark should depict what your firm is all about without having to find out more information about it.   The other thing is to search through the federal portal to see if the trademark has been used already by another business or not.   When you go to do the search, you might find that the mark has been used by another firm and to avoid cases of having to start the process of drafting a new one, you should initially draft several  designs so that if one doesn't go through, you will have other options to try.

The mark you choose must be registrable and legally protectable, and you can find out if your trademarks usa passes the test through the guide or your attorney.  Choose a strong mark that is lawfully protectable, and it should not be conflicting with existing marks but something unique and something that is easy to remember. 

The mode of trademark registration can either be online or by filling hard copies obtained at the registration office.   Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not.  It is important to note that the registration fees are not refundable regardless of the status of the application process. Look for more facts about trademarks at

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